AI Insights · Timothy · April 2024
European Drawing & Coloring Apps Q1 2024 Roundup
Explore the latest trends in the Drawing & Coloring app category across Europe for Q1 2024. Sensor Tower's data reveals user engagement and financial performance without speculating on the causes.
In Q1 of 2024, five prominent Drawing & Coloring applications have shown varying degrees of user engagement in the European market, according to data from Sensor Tower. Here, we present a brief overview of their performance.
Color ASMR: Painting Book, despite generating no revenue, experienced a decline in downloads from 400K in the first week to 256K by the end of the quarter. Weekly active users also saw a downward trend from 1.94M to 1.72M.
Pixel Art - Color by Number showed a consistent revenue stream, ranging from about $10K to $14K weekly. Downloads peaked at 274K towards the quarter's end, while weekly active users surged from 2.9M to 3.43M, indicating a strong user base.
For Phone Case DIY, revenue figures were modest, hovering below $1K each week. Downloads started at 285K and dipped to 148K, and weekly active users decreased from 871K to 603K throughout the quarter.
Happy Color®: Coloring Book saw revenues fluctuate around $3K to $4K weekly. Downloads began at 231K and rose to 159K by quarter's end, while weekly active users showed a slight increase from 2.84M to 2.61M.
Lastly, Color by Number：Coloring Games had a revenue trend ranging from $30K to $33K each week. Downloads saw a high point of 238K mid-quarter before settling to 95K, and weekly active users peaked at 962K but ended the quarter at a similar level to where they started, around 613K.
For more insights, Sensor Tower provides detailed app performance data and analysis.
